Guest Post: Hachette Australia publish THE OTHER SIDE OF THE WORLD
June 29, 2015
Hachette Australia’s Vanessa Radnidge takes us through the excitement building for Stephanie Bishop’s THE OTHER SIDE OF THE WORLD, which publishes in Australia tomorrow.
The most wonderful thing that can happen for an upcoming book that the whole company has fallen in love with is for that enthusiasm and passion to be mirrored by booksellers. This is exactly what is happening for Stephanie Bishop’s THE OTHER SIDE OF THE WORLD. We are determined to publish this book with the splash it deserves. Our limited edition hardcover proofs flagged that this book is special and had booksellers and media tweeting early. Taking Stephanie to the Leading Edge Independent Bookseller Conference and the Australian Bookseller’s Conference trade show in Melbourne underlined this fact.
We knew if booksellers read this book they’d love it. And we were sure if they met Stephanie and heard her talk with such grace and intelligence about how the novel was born from the experiences of her grandparents – her grandfather is Anglo-Indian and grandmother is English – when they migrated from England to Australia as Ten Pound Poms in 1965, and from Stephanie’s own experience of moving to England (and then back to Australia), they’d definitely want to read it.
We had already introduced Stephanie to a few booksellers and media at a cocktail party on the shores of Sydney Harbour on a balmy summer evening but a scheduled session at the Leading Edge Independent Bookseller Conference with Hachette Joint Managing Director Louise Sherwin-Stark provided the platform for Stephanie to talk about the book, its genesis and her writing process. The feedback was instantaneous and one of the most influential independent book retailers has already blogged that, ‘It’s been ten years since [Stephanie Bishop’s] debut, The Singing, but it’s been worth the wait. This novel about a family whose identity is torn three ways – between England, Australia & India – is a compulsive and enormously affecting read.’
We’ve also received confirmation that THE OTHER SIDE OF THE WORLD has been selected as the Leading Edge Book of the Month for July.
Hachette Australia is focused on publishing wonderful Australian writers and nurturing an author’s continuing career. We have the runs on the board now with Favel Parrett, Brooke Davis, Inga Simpson and Maxine Beneba Clark all making receiving critical acclaim and award recognition. Now, with Stephanie Bishop, we are reinforcing Hachette Australia’s reputation as a literary force. THE OTHER SIDE OF THE WORLD is already being called ‘one of the best books of 2015.’ We have a national tour planned for Stephanie and international interest is building. UK rights have already been sold to Mary-Anne Harrington at Tinder Press and in breaking news we have just sold North American rights in a major pre-empt to Sarah Branham at Simon & Schuster’s Atria imprint. The rest of the world is falling in love with Stephanie’s astonishing novel.
Our marketing team has put in place a record-breaking 86 retailer window displays (the previous company record was 77 windows for Brooke Davis’s LOST & FOUND) and retailers have committed enthusiastically. Australia’s highest circulation magazine, The Australian Women’s Weekly, chose THE OTHER SIDE OF THE WORLD as its featured ‘Great Read’ in June and have called it a ‘literary tour de force’. The book went to the printer this week and it will hit bookstores on 30 June. We are now hoping readers around Australia and around the world fall in love with the book as much as Australian booksellers have.